Procter and Gamble does it again. After its 2012 Olympics “Best job” TV commercial, now P&G releases an amazing commercial that not only reminds us of what a great job good mothers do in raising us, but also brings up the social issue of racism and discrimination against African-American people.
Supporting the “My Black is Beautiful” community, this beautiful and terrifically-crafted TV commercial shows us that advertising’s potential goes beyond just selling products and services. While promoting your company through its values, ads can also serve a bigger purpose, in this case, to raise awareness of important problems in our world and teach us how to confront them in order to build a better place.
The 2012 Olympics “Best job” TVC:
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